Benita Bohsali photo
Benita Bohsali
Director of Lead Generation Middle East
A dynamic consumer goods expert with years of experience developing super-brands across multiple channels, in 13 countries around the globe. A seasoned negotiator with a track record of success in securing lucrative regional and global contracts across the Middle East, including the UAE, Saudi Arabia, Bahrain, Jordan, Oman, Qatar and Kuwait. An establish network extending as far as Thailand, South Africa and Europe. Consultant Director with specialized focus on B2B and B2C start-ups in the technology space and global central seller systems, including Amazon. A strategic value and volume driver, critically focused on people, revenue, cost management and profit. Undeniably passionate about brand premiumization, innovation and sustainability.